Cyber Monday

Online Shopping Continues Growth
5:59 am
Fri December 6, 2013

Harper Projects Modest Holiday Retail Sales

Dr. Rick Harper
Credit University of West Florida

In this week’s Economic Report, Dr. Rick Harper discusses holiday retail sales, noting that the forecast calls for a relatively soft season.  Specifically, he says Cyber Monday shopping continues to grow at a higher rate than in stores, although the rate of growth is more modest than the 8 to 10 percent clip in years past.  One of the marketing tools created to combat that trend is Small Business Saturday.

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