Cyber Monday

University of West Florida

  In this week’s Economic Report on WUWF, Dr. Rick Harper discusses data on this year’s Black Friday and Cyber Monday holiday shopping days, what's projected in the latest jobs report, and the hiring of a new economic development coordinator at the Haas Center.

In taking a closer look at Black Friday, holiday weekend sales dropped by eleven percent, relative to last year. The projection had been a growth in sales of 9-11%. Cyber Monday sales rose 8%.

University of West Florida

In this week’s Economic Report, Dr. Rick Harper discusses the big holiday shopping days of Black Friday and Cyber Monday.

Of course, Black Friday is starting earlier, now on Thanksgiving Day for some retail outlets.

According to Harper, projections call for just a modest increase in retail sales on Black Friday 2014 over previous years. “If it were a healthy, robust economy, we’d expect to see maybe a five to seven percent increase in same store sales. But retail analysts are expecting to see less than that,” said Harper.

University of West Florida

In this week’s Economic Report, Dr. Rick Harper discusses holiday retail sales, noting that the forecast calls for a relatively soft season.  Specifically, he says Cyber Monday shopping continues to grow at a higher rate than in stores, although the rate of growth is more modest than the 8 to 10 percent clip in years past.  One of the marketing tools created to combat that trend is Small Business Saturday.