Spring break season is underway at Pensacola Beach, and runs through mid-April for local schools, and until the end of April for others.
Allison Westmoreland is President of the Pensacola Beach Chamber of Commerce says local merchants are keeping their fingers crossed for that record crowd on beaches, and in stores and restaurants.
“A lot of the hotels are already booking up,” said Westmoreland. “Social media is huge right now, so even just sharing one event on social media gets 10,000 views. I think that’s going to attract a lot of people in as well.”