Institute for College Access & Success

University of West Florida

In this week’s Economic Report, Dr. Rick Harper discusses holiday retail sales, noting that the forecast calls for a relatively soft season.  Specifically, he says Cyber Monday shopping continues to grow at a higher rate than in stores, although the rate of growth is more modest than the 8 to 10 percent clip in years past.  One of the marketing tools created to combat that trend is Small Business Saturday.