Fourth of July

University of West Florida

In this week’s Economic Report, Dr. Rick Harper discusses the importance of the month of July to Northwest Florida’s tourism industry.

“In our climate zone, July is far and away the biggest month. It’s the month in which hoteliers and restaurateurs are able to charge top dollar, keep the place full. That’s when they pack away the profits they’ll need to make their lease or mortgage payments throughout the rest of the year,” says Harper, who adds that there are indications that it’s a good July this year.