Florida Tourism

Governor Rick Scott has not yet taken action on the new budget and he fate of Visit Florida, the state’s tourism promotion agency, remains in limbo.

For every dollar Visit Florida spends, the state receives $3.20 in return, according to the Florida Office of Economic and Demographic Research. In 2015, the latest available year, that translated to $109 billion in tourist spending; $11.3 billion in tax revenue, and 1.4 million tourism-related jobs in 2015. 

University of West Florida

In this week’s Economic Report, Dr. Rick Harper discusses his recent economic column, in which he details how sales data reflect seasonal ebb and flow of tourist traffic.

“That’s an important issue for Florida,” said Harper. He notes that the central and southern portions of the state, such as Miami, Naples, Sarasota and Punta Gorda, tend to attract their highest level of visitor traffic in the January through March/April time period.

Visit Pensacola recently kicked off “Destination 2020” -- a four-month strategic planning course, on the future of local tourism.

More than 150 people attended the opening session, the first of a half-dozen community-based meetings in Pensacola, Perdido Key and Pensacola Beach this month and in February.