Putting the "Live" Back in RadioLive
Thanks to the generosity of a group of individuals collectively known as the RadioLive 25, WUWF's live performance music program has returned to the air and in person at the Museum of Commerce located in Historic Pensacola.
In August 2015, RadioLive ended its 27-year run as one of WUWF's most visible community outreach programs, brining singer-songwriters from around the world to share their artistry with Gulf Coast audiences. The issue was sustainability - although attendance to every show was excellent, voluntary contributions from attendees were not sufficient to cover the costs of producing the programs.
There are two categories of costs:
- Staff time, equipment acquisition and maintenance, promotion and facilities
- Artists' fees
We remain committed to covering all of the costs in item (1). For the program to be sustainable, it must become a ticketed event. This will enable us to continue to provide our artists with a modest fee in addition to lodging which continues to be provided through the generous support of the Hilton Pensacola Beach.
Securing the best artists from around the world is key to maintaining the quality of performances that RadioLive audiences have come to expect. The artists who have performed on the show have always been most gracious in accepting our modest fees because of the warm and enthusiastic welcome they always receive from our audiences. Ticket sale revenue will be used to cover the artists' fees.
The price of admission is $10. Tickets will be available online at wuwf.org and on sale at the door the evening of the performance, beginning at 5:00 p.m.